[email protected] • Brooklyn, New York • linkedin.com/in/rachelsaslaw

Professional Experience                                     ****

Senior Director of Product Marketing, Recreation Business Unit

March 2025  - Present

• Promoted to oversee product marketing, content, community, and strategy teams across Sawyer, Dash, and TeamUp
• Built, scaled, and implemented foundational product marketing process and cross functional integration across two brands in one quarter
• Doubled quarterly sales revenue goal by uncovering under-adopted feature and shifting positioning to optimize for product-market fit

Director of Product Marketing

March 2024 - March 2025

• Developed community-centric product education and launch program, resulting in a 30% increase in average feature adoption and 23% decrease in customer churn
• Scaled customer storytelling and ambassador programs that amplified peer-to-peer learning and advocacy, contributing to a 46% boost in sales conversion and NPS improvement
• Drove pricing increase and communications strategy that netted 39% revenue growth with minimal attrition

Product Marketing Consultant

October 2023 - March 2024

• Led SaaS, gaming, and adtech organizations to sharpen product-market fit, clarify messaging, and boost competitive advantage.